December 15, 2017
3 Tips for Turning Your Buyer’s Journey Into a Reliable Conversion
The 2017 B2B Buyers Survey Report from Demand Gen combines the insights of 283 executives and directors to show how the buyer’s journey has changed over recent years. One big finding? Buyers, from both the B2B and B2C categories, no longer wait for companies to introduce themselves: 75 percent of respondents said that they now use more sources to research and evaluate their purchases — themselves.